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Library · Traffic · How to run this

BuyGoods hop browser-match book is not Everflow network browser-match shelf

How to run thisTraffic3 steps
CalculatorBuyGoods browser-mismatch share · Calculator lives in the articleOpen

Open one BuyGoods hop browser-match book. Count conversions whose browser fingerprint fails the browser allow-list. Divide by conversions that book scored. Multiply by 100 for BG browser-mismatch %. Everflow network browser-match shelves, BuyGoods hop device-match books, and hop offer-geo books stay off this browser book.

Pair: Browser-mismatch share under Traffic. Everflow twin: EF browser-mismatch. Device twin: BG device-mismatch.

Hop browser-match math

Browser-mismatched conversions — BuyGoods conversions whose browser fingerprint fails the browser allow-list on the hop browser-match book.

Conversions scored — BuyGoods conversions that book scored in the same hop window.

BG browser-mismatch % = browser-mismatched conversions ÷ conversions scored × 100. A fat BG browser-mismatch % chip means tighten browser allow-lists on that book — leave blank chips alone.

Guardrails

Do not invent BG browser-mismatch %. Do not fold device fingerprint fails or geo-mismatch rows into the browser tally. Do not paste Everflow browser CSVs into BuyGoods hop boxes. Do not blend hops when one BuyGoods hop browser-match book owns the fail pile.

Related: Traffic, EF browser-mismatch, BG device-mismatch, BG geo-mismatch.

Procedure

  1. Type browser-mismatched conversions and conversions scored.
  2. Read BG browser-mismatch %.
  3. Tighten browser allow-lists when BG browser-mismatch % swells.

Failure modes

  • Inventing BG browser-mismatch %.
  • Folding device fingerprint fails or geo-mismatch rows into the browser tally.
  • Pasting Everflow browser CSVs into BuyGoods hop boxes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

BG browser-mismatch %
Browser-mismatched conversions ÷ conversions scored × 100 on one BuyGoods hop browser-match book.

Work with us — We run this job on your accounts. Services

FAQ

Is this Everflow browser-mismatch share?
BuyGoods hop browser-match book vs Everflow network browser-match shelf. [Browser-mismatch share](/manuals/everflow-browser-mismatch-share) stays on Everflow. Browser fails / conversions scored for BuyGoods belong on this hop book.
Is this BuyGoods device-mismatch share?
Hop browser-match book vs hop device-match book. [Device-mismatch share](/manuals/buygoods-device-mismatch-share) ratios device allow-list fails. Here you only count conversions whose browser fingerprint fails the browser allow-list.
What BG browser-mismatch % should I invent?
None. Export browser fails and conversions scored from the same BuyGoods hop browser-match book.