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Deluxe Ads publisher geo-route shelf is not ClickBank marketplace hop geo cut
Open one Deluxe Ads publisher geo-route shelf. Count publisher conversions whose route country sits outside the publisher geo-route list. Divide by pubs that shelf credited. Multiply by 100 for DX geo-mismatch %. ClickBank marketplace hop cuts, CAKE offer geo-fence ledgers, and Deluxe Ads SubID windows stay off this publisher shelf.
Pair: Geo-mismatch share under Traffic. ClickBank twin: CB geo-mismatch. SubID twin: DX SubID mismatch.
Publisher geo-route math
Geo-mismatched conversions — Deluxe Ads publisher conversions whose route country fails the publisher geo-route list on the publisher geo-route shelf.
Conversions scored — Deluxe Ads publisher conversions that shelf credited in the same network window.
DX geo-mismatch % = geo-mismatched conversions ÷ conversions scored × 100. A fat DX geo-mismatch % chip means tighten publisher geo-route lists on that shelf — leave blank chips alone.
Guardrails
Do not invent DX geo-mismatch %. Do not fold SubID skew or publisher fraud-flag rows into the route-country tally. Do not paste ClickBank marketplace hop geo CSVs into Deluxe Ads publisher boxes. Do not blend networks when one Deluxe Ads publisher geo-route shelf owns the fail pile.
Related: Traffic, CB geo-mismatch, DX SubID mismatch, DX click-fraud.
Procedure
- Type geo-mismatched conversions and conversions scored.
- Read DX geo-mismatch %.
- Tighten publisher geo-route lists when DX geo-mismatch % is material.
Failure modes
- Inventing DX geo-mismatch %.
- Folding SubID skew or publisher fraud-flag rows into the route-country tally.
- Pasting ClickBank marketplace hop geo CSVs into Deluxe Ads publisher boxes.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- DX geo-mismatch %
- Route-country fails ÷ pubs credited × 100 on one Deluxe Ads publisher geo-route shelf.
Work with us — We run this job on your accounts. Services
FAQ
- Is this ClickBank geo-mismatch share?
- Deluxe Ads publisher geo-route shelf vs ClickBank marketplace hop geo cut. [Geo-mismatch share](/manuals/clickbank-geo-mismatch-share) stays on ClickBank. Route-country fail / credited pubs for Deluxe Ads belong on this publisher shelf.
- Is this Deluxe Ads SubID-mismatch share?
- Publisher geo route fails vs SubID skew. [SubID-mismatch share](/manuals/deluxe-ads-subid-mismatch-share) weights conversions whose SubID does not match the click. Here you only count pubs whose route country fails the publisher geo-route list.
- What DX geo-mismatch % should I invent?
- None. Export route-country fails and pubs credited from the same Deluxe Ads publisher geo-route shelf.