Library · Traffic · How to run this
Network payout is not CRM sales
Network payout $ and CRM sales $ can disagree. Gap $ = |payout − CRM|. Gap % = gap $ ÷ CRM sales × 100. Type both.
Pair: Payout vs CRM sales on Traffic. Unit path: EPC vs CRM AOV. Paid gap: approved vs paid.
What you type
Network payout $ — affiliate / network payout dollars in the window.
CRM sales $ — CRM settled (or booked) sales dollars for the same affiliate traffic window.
Gap $ = |payout − CRM|. Gap % = gap $ ÷ CRM × 100. Reconcile postbacks when gap % is fat — do not invent a gap chip.
What not to do
Do not invent gap %. Do not mix EPC into total payout $. Do not treat unpaid holds as CRM sales. Do not average every offer when one owns the hole.
Related: Traffic, EPC vs CRM AOV, approved vs paid, tracker vs CRM vs settled.
Procedure
- Type network payout $ and CRM sales $.
- Read gap %.
- Reconcile postbacks when gap % is material.
Failure modes
- Inventing gap %.
- Mixing EPC into total payout $.
- Treating unpaid holds as CRM sales.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Payout vs CRM sales gap %
- Absolute gap between network payout $ and CRM sales $ ÷ CRM sales × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this EPC vs CRM AOV?
- Unit economics sibling. [EPC vs CRM AOV](/manuals/deluxe-ads-epc-vs-crm-aov) compares network EPC to settled AOV. This page is total payout $ vs CRM sales $ gap %.
- Is this approved vs paid payout?
- Related cash gap. [Approved vs paid](/manuals/tune-approved-vs-paid-payout) is approved $ minus paid $. This page is network payout book vs CRM sales book.
- What gap % should I invent?
- None. Type network payout $ and CRM sales $ from the same Deluxe Ads / CRM window.