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Deluxe Ads pixel credit vs postback credit is not ClickBank hop skew
Pull one Deluxe Ads publisher-pay export. On-page fire dollars can sit apart from S2S post dollars. Absolute distance ÷ postback $ is DA pixel-postback gap %. ClickBank hops never feed this publisher-pay cut.
Pair: Pixel-vs-postback gap on Traffic. Twin on ClickBank: CB pixel-postback. Twin on misses: DA postback-miss.
Publisher-pay credit fields
Pixel revenue $ — Dollars Deluxe Ads credited from on-page fires inside the publisher-pay window.
Postback revenue $ — Dollars Deluxe Ads credited from S2S posts in that same window.
DA pixel-postback gap % = |pixel − postback| ÷ postback × 100. Climbing DA pixel-postback gap % usually means Deluxe Ads landing-pixel placement or S2S endpoint drift — chase that publisher seat; blank chips stay blank.
Hard stops
Do not invent DA pixel-postback gap %. Do not dump miss-rate counts into dollar boxes. Do not label click-id misses as this gap. Do not paste ClickBank hop rows into Deluxe Ads fields. Do not average every offer when one Deluxe Ads publisher owns the skew.
Related: Traffic, CB pixel-postback, DA postback-miss, DA approved-paid gap.
Procedure
- Type pixel revenue $ and postback revenue $.
- Read DA pixel-postback gap %.
- Chase pixel/postback placement when DA pixel-postback gap % is material.
Failure modes
- Inventing DA pixel-postback gap %.
- Dumping postback-miss or click-id-miss counts into dollar boxes.
- Folding ClickBank hop rows into Deluxe Ads boxes.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- DA pixel-postback gap %
- |Pixel $ − Postback $| ÷ Postback $ × 100 on one Deluxe Ads offer-pay export.
Work with us — We run this job on your accounts. Services
FAQ
- Is this ClickBank pixel-vs-postback gap?
- Deluxe Ads publisher-pay export vs ClickBank hop ledger. [Pixel-vs-postback gap](/manuals/clickbank-pixel-vs-postback-gap) stays on ClickBank. Publisher-pay pixel / postback dollars belong here.
- Is this Deluxe Ads postback-miss share?
- Dollar skew vs silent miss rate. [Postback-miss share](/manuals/deluxe-ads-postback-miss-share) ratios never-arrived posts. Here you only compare publisher-pay pixel $ to postback $.
- What DA pixel-postback gap % should I invent?
- None. Type pixel $ and postback $ from the same Deluxe Ads publisher-pay export window.