Library · Traffic · How to run this
Everflow txn-ID hole is not TUNE click-token miss
Divide txn-ID holes by Everflow conversions in one offer cut. That ratio is hole %.
Pair: Click-ID miss share on Traffic. TUNE twin: click-token miss. Pixel twin: pixel-fire miss.
What you type
Click-ID misses — Everflow conversions with no transaction / click ID in the offer cut.
Conversions — Everflow conversions in that same offer cut.
Hole % = txn-ID holes ÷ conversions × 100. Fat hole % usually means postback params or hop strips — chase those hops; never invent a hole chip.
What not to do
Skip inventing hole %. Skip dumping a TUNE or Affise miss file into Everflow fields. Skip folding pixel-fire misses into txn-ID hole counts. Skip averaging every offer when one owns the hole.
Related: Traffic, click-token miss, pixel-fire miss, duplicate-conversion.
Procedure
- Type click-ID misses and conversions.
- Read miss %.
- Chase postback params when miss % is material.
Failure modes
- Inventing miss %.
- Dumping a TUNE or Affise miss file into Everflow fields.
- Folding pixel-fire misses into txn-ID hole counts.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Click-ID miss share %
- Click-ID misses ÷ Conversions × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this TUNE click-ID miss share?
- Different tracker book. [Click-ID miss share](/manuals/tune-click-id-miss-share) reads TUNE click tokens. Here you only divide Everflow txn-ID holes by Everflow conversions.
- Is this Everflow pixel-fire miss rate?
- Sibling Everflow door. [Pixel-fire miss rate](/manuals/everflow-pixel-fire-miss-rate) is pixels that never fired. This page is conversions that landed with no txn / click ID.
- What hole % should I invent?
- None. Pull txn-ID holes and conversions from the same Everflow offer cut.