Library · Traffic · How to run this
Everflow network OS-match shelf is not Affise OS fingerprint mismatch rack
Park one Everflow network OS-match shelf. Tally conversions whose OS tag fails the OS allow-list. Put that tally over conversions the shelf scored. Multiply by 100 for EF os-mismatch %. Affise OS fingerprint mismatch racks, Everflow network browser-match shelves, and network offer-geo racks stay off this OS cut.
Pair: OS-mismatch share under Traffic. Affise twin: AF os-mismatch. Browser twin: EF browser-mismatch.
Network OS-match scoring
OS fails — Everflow conversions the network OS-match shelf marked with an OS tag outside the OS allow-list.
Scored conversions — Everflow conversions that shelf counted in the same offer window.
EF os-mismatch % = OS fails ÷ scored conversions × 100. A climbing EF os-mismatch % chip means retune the OS allow-list on that shelf — never invent an EF os-mismatch %.
Hard stops
Never invent EF os-mismatch %. Never fold browser-fingerprint or device-fingerprint rows into the OS tally. Never paste Affise OS-rack sheets into Everflow network boxes. Never blend offers when one Everflow network OS-match shelf owns the fail pile.
See also: Traffic, AF os-mismatch, EF browser-mismatch, EF device-mismatch.
Procedure
- Type OS-mismatched conversions and conversions scored.
- Read EF os-mismatch %.
- Retune the OS allow-list when EF os-mismatch % swells.
Failure modes
- Inventing EF os-mismatch %.
- Folding browser-fingerprint or device-fingerprint rows into the OS tally.
- Pasting Affise OS-rack sheets into Everflow network boxes.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- EF os-mismatch %
- OS allow-list fails ÷ conversions scored × 100 on one Everflow network OS-match shelf.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Affise OS-mismatch share?
- Everflow network OS-match shelf vs Affise OS fingerprint mismatch rack. [OS-mismatch share](/manuals/affise-os-mismatch-share) stays on Affise. OS fails / conversions scored for Everflow belong on this network shelf.
- Is this Everflow browser-mismatch share?
- Network OS-match shelf vs network browser-match shelf. [Browser-mismatch share](/manuals/everflow-browser-mismatch-share) ratios browser allow-list fails. Here you only score OS allow-list fails, not browser fails.
- What EF os-mismatch % should I invent?
- None. Pull OS fails and conversions scored from the same Everflow network OS-match shelf.