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Library · Traffic · How to run this

Hyros call-path CTV credit panel is not Northbeam CTV content credit desk

How to run thisTraffic3 steps
CalculatorHyros CTV-vs-paid gap · Calculator lives in the articleOpen

Take one Hyros call-path CTV credit panel. Take |CTV $ − paid $|. Divide by paid $. The readout is HY ctv-paid gap %. Northbeam CTV content desks, call-path YouTube credit panels, and phone-path CTV-vs-feed books never feed this CTV-paid cut.

Pair: CTV-vs-paid gap under Traffic. YouTube twin: HY youtube-paid. Social twin: HY ctv-social.

Call-path CTV dollars

CTV revenue $ — Hyros dollars tagged connected-TV / OTT on the named call-path CTV credit panel.

Paid revenue $ — Hyros dollars tagged paid media on that same panel.

HY ctv-paid gap % = |CTV − paid| ÷ paid × 100. A fat HY ctv-paid gap % usually means CTV call maps disagree with paid bids — chase that fork; blank chips stay blank.

Hard stops

Do not invent HY ctv-paid gap %. Do not drop a Northbeam CTV-paid or Hyros YouTube-paid export into these boxes. Do not stuff linear TV or owned/organic $ into the CTV column. Do not blend panels when one campaign owns the skew.

See also: Traffic, HY youtube-paid, HY ctv-social, HY audio-paid.

Procedure

  1. Type CTV revenue $ and paid revenue $.
  2. Read HY ctv-paid gap %.
  3. Reconcile CTV and paid tags when HY ctv-paid gap % climbs.

Failure modes

  • Inventing HY ctv-paid gap %.
  • Pasting YouTube-vs-paid or CTV-vs-social exports into CTV/paid boxes.
  • Parking linear TV or owned/organic dollars in the CTV field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY ctv-paid gap %
|CTV revenue $ − paid revenue $| ÷ paid revenue $ × 100 on one Hyros call-path CTV credit panel.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam CTV-vs-paid gap?
Hyros call-path CTV credit panel vs Northbeam CTV content credit desk. [CTV-vs-paid gap](/manuals/northbeam-ctv-vs-paid-gap) stays on Northbeam. Call-path CTV / paid dollars belong on this Hyros panel.
Is this Hyros YouTube-vs-paid gap?
Call-path CTV credit vs call-path YouTube credit. [YouTube-vs-paid gap](/manuals/hyros-youtube-vs-paid-gap) stacks YouTube against paid. Here you only compare connected-TV $ to paid $.
What HY ctv-paid gap % should I invent?
None. Pull CTV revenue $ and paid revenue $ from the same Hyros call-path CTV credit panel.