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Library · Traffic · How to run this

Hyros platform revenue is not settled cash

How to run thisTraffic3 steps
CalculatorHyros platform-vs-cash gap · Calculator lives in the articleOpen

HY platform-cash % = |platform revenue $ − cash collected $| ÷ cash collected $ × 100 on one Hyros settle-map cut.

Pair: Platform-vs-cash gap on Traffic. Modeled twin: modeled-vs-cash. Northbeam twin: platform-vs-cash.

What you type

Platform revenue $ — Dollars Hyros reports from the ad platforms in the settle-map cut.

Cash collected $ — Bank-settled cash dollars matched to that same Hyros settle-map cut.

HY platform-cash % = |platform − cash| ÷ cash × 100. When HY platform-cash % runs wide, the platform export and settle books disagree — chase the account that owns the spread; never invent an HY platform-cash chip.

What not to do

Skip inventing HY platform-cash %. Skip pasting a modeled-vs-cash or modeled-vs-platform export into platform/cash fields. Skip folding unattributed-spend or multi-touch mix into platform-vs-cash dollars. Skip blending brands when one pixel owns the spread.

Related: Traffic, modeled-vs-cash, modeled-vs-platform, Northbeam platform-vs-cash.

Procedure

  1. Type platform revenue $ and cash collected $.
  2. Read HY platform-cash %.
  3. Chase pixel / settle mapping when HY platform-cash % is material.

Failure modes

  • Inventing HY platform-cash %.
  • Dumping a Hyros modeled-vs-cash or modeled-vs-platform file into platform/cash fields.
  • Folding Hyros unattributed-spend or multi-touch mix into platform-vs-cash dollars.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY platform-cash %
|Platform revenue $ − Cash collected $| ÷ Cash collected $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Hyros modeled-vs-cash gap?
Modeled book, not platform export. [Modeled-vs-cash gap](/manuals/hyros-modeled-vs-cash-gap) divides |modeled − cash| by cash. This page only scores platform-reported $ vs settled cash $.
Is this Northbeam platform-vs-cash gap?
Sibling attribution stack. [Northbeam platform-vs-cash gap](/manuals/northbeam-platform-vs-cash-gap) reads Northbeam platform vs cash. Here you only compare Hyros platform $ to cash collected $.
What HY platform-cash % should I invent?
None. Read platform revenue $ and cash collected $ from the same Hyros settle-map cut.