Library · Traffic · How to run this
EPC vs payout is not creative fatigue
|Reported EPC $ − paid payout $| ÷ reported EPC $ make gap %. Type both.
Pair: EPC-vs-payout gap on Traffic. Fatigue: creative EPC fatigue. Peer: EPC vs CRM AOV.
What you type
Reported EPC $ — EPC dollars MaxWeb reported in the window.
Paid payout $ — Payout dollars actually paid in that same window.
Gap % = |reported EPC $ − paid payout $| ÷ reported EPC $ × 100. Fix recon / holds when gap % is fat — do not invent a gap chip.
What not to do
Do not invent gap %. Do not mix creative fatigue into payout $. Do not treat CRM AOV as paid payout. Do not average every SubID when one owns the hole.
Related: Traffic, creative EPC fatigue, EPC vs CRM AOV, affiliate-hold share.
Procedure
- Type reported EPC $ and paid payout $.
- Read gap %.
- Fix recon / holds when gap % is material.
Failure modes
- Inventing gap %.
- Mixing creative fatigue into payout $.
- Treating CRM AOV as paid payout.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- EPC-vs-payout gap %
- |Reported EPC $ − paid payout $| ÷ reported EPC $ × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this creative EPC fatigue?
- Sibling MaxWeb grain. [Creative EPC fatigue](/manuals/maxweb-creative-fatigue-epc) is start vs current EPC. This page is reported EPC $ vs paid payout $.
- Is this EPC vs CRM AOV?
- Related network gap. [EPC vs CRM AOV](/manuals/deluxe-ads-epc-vs-crm-aov) compares EPC to settled AOV. This page is MaxWeb EPC-vs-payout gap.
- What gap % should I invent?
- None. Type reported EPC $ and paid payout $ from the same MaxWeb window.