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Library · Traffic · How to run this

SubID fraud burns paid spend

How to run thisTraffic3 steps
CalculatorSubID fraud cut · Calculator lives in the articleOpen

Affiliate SubIDs can post spend while a fraud cut removes the conversions you paid for. Type SubID count, fraud %, and spend $. Wasted $ = spend x (fraud % / 100).

Pair: SubID fraud cut on Traffic. Pattern names: click fraud vs cookie stuffing. Cap leftover: geo-cap exhaustion.

What you type

SubIDs - count of SubIDs (or rows) in the spend window you care about.

Fraud % - invalid / fraud share on those SubIDs from the network or fraud export (typed, not guessed).

Spend $ - media or affiliate dollars on the same SubID set.

Cut SubIDs ≈ count x (fraud % / 100). Wasted $ = spend x (fraud % / 100). Kill or rewrite the SubID when wasted $ is material - do not invent a fraud chip.

What not to do

Do not invent a fraud percent. Do not mix bot-filtered clicks into fraud without splitting. Do not treat paid spend as clean while the fraud export still cuts those SubIDs. Do not fold geo-cap leftovers into this cut.

Related: Traffic, click fraud vs cookie stuffing, geo-cap exhaustion, creative EPC fatigue.

Procedure

  1. Type SubID count and fraud % from the export.
  2. Type spend $ on those SubIDs.
  3. Kill or rewrite the SubID when wasted $ is material.

Failure modes

  • Inventing a fraud percent.
  • Mixing bot-filtered clicks into fraud without splitting.
  • Treating paid spend as clean while the fraud export still cuts those SubIDs.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

SubID fraud wasted $
Spend × (fraud % ÷ 100). Paid SubID dollars cut by the fraud / invalid share.

Work with us — We run this job on your accounts. Services

FAQ

Is this click fraud vs cookie stuffing?
Related traffic quality. [Click fraud vs cookie stuffing](/manuals/click-fraud-vs-cookie-stuffing) names the pattern. This page prices a typed fraud % against SubID spend.
Is this geo-cap exhaustion?
Related network. [Geo-cap exhaustion](/manuals/maxweb-geo-cap-exhaustion) is leftover daily cap. This page is fraud cut dollars on SubIDs you typed.
What fraud % should I invent?
None. Type the invalid / fraud share from the network or fraud vendor export.