Library · Traffic · How to run this
Northbeam affiliate credit vs paid credit is not influencer-paid gap
On one Northbeam partner credit book, take |affiliate $ − paid $| over paid $. That quotient is NB aff-paid gap %.
Pair: Affiliate-vs-paid gap on Traffic. Influencer twin: NB influencer-paid. Ownership twin: NB paid-owned.
Partner-book inputs
Affiliate revenue $ — Northbeam dollars tagged affiliate / partner / network paths on the partner credit book.
Paid revenue $ — Northbeam dollars tagged paid media on that same book.
NB aff-paid gap % = |affiliate $ − paid $| ÷ paid $ × 100. When NB aff-paid gap % climbs, reconcile partner credit against paid media tagging — leave empty chips empty.
What not to do
Skip inventing NB aff-paid gap %. Skip loading an influencer-vs-paid CSV into affiliate/paid boxes. Skip stuffing catalog $ into the affiliate field. Skip blending campaigns when one Northbeam partner book owns the swing.
Related: Traffic, NB influencer-paid, NB paid-owned, NB paid-organic.
Procedure
- Type affiliate revenue $ and paid revenue $.
- Read NB aff-paid gap %.
- Reconcile partner vs paid maps when NB aff-paid gap % is material.
Failure modes
- Inventing NB aff-paid gap %.
- Pasting an influencer-vs-paid or paid-vs-owned file into affiliate/paid boxes.
- Folding catalog $ into the affiliate field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- NB aff-paid gap %
- |Affiliate $ − Paid $| ÷ Paid $ × 100 on one Northbeam partner credit book.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam influencer-vs-paid gap?
- Affiliate partner credit vs creator/influencer credit. [Influencer-vs-paid gap](/manuals/northbeam-influencer-vs-paid-gap) stacks influencer against paid. Here you only compare affiliate $ to paid $.
- Is this Northbeam paid-vs-owned gap?
- Affiliate vs paid media — not paid vs owned ownership. [Paid-vs-owned gap](/manuals/northbeam-paid-vs-owned-gap) stacks paid against owned. This page is affiliate dollars against paid dollars.
- What NB aff-paid gap % should I invent?
- None. Source affiliate revenue $ and paid revenue $ from the same Northbeam partner credit book.