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Library · Traffic · How to run this

Northbeam MTA call-vs-web is not Hyros call-vs-web

How to run thisTraffic3 steps
CalculatorNorthbeam call-vs-web share · Calculator lives in the articleOpen

Stack call-attributed $ over call $ + web $ on one Northbeam MTA window. That quotient is NB MTA call-vs-web %.

Pair: Call-vs-web share on Traffic. Hyros twin: Hyros call-vs-web. Order twin: call-attribution.

What you type

Call-attributed $ — Dollars Northbeam tagged to MTA call paths in the window.

Web-attributed $ — Dollars Northbeam tagged to web paths in that same MTA window.

NB MTA call-vs-web % = call-attributed $ ÷ (call-attributed $ + web-attributed $) × 100. When NB MTA call-vs-web % looks wild, re-check call tracking on that MTA seat — never invent an NB MTA call-vs-web chip.

What not to do

Never invent NB MTA call-vs-web %. Never load a Hyros call-path or Triple Whale pixel dollar file into Northbeam MTA boxes. Never treat call-attribution order share as this dollar mix. Never blend path models when Northbeam alone owns the skew.

Related: Traffic, Hyros call-vs-web, call-attribution, call-to-sale.

Procedure

  1. Type call-attributed $ and web-attributed $.
  2. Read NB MTA call-vs-web %.
  3. Re-check call tracking when NB MTA call-vs-web % is material.

Failure modes

  • Inventing NB MTA call-vs-web %.
  • Pasting a Hyros or Triple Whale dollar file into Northbeam fields.
  • Folding call-attribution order share into dollar mix.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB MTA call-vs-web %
Call-attributed $ ÷ (call-attributed $ + web-attributed $) × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Hyros call-vs-web share?
Different attribution book. [Call-vs-web share](/manuals/hyros-call-vs-web-share) stays on Hyros. Call / web dollars never leave Northbeam MTA here.
Is this Northbeam call-attribution share?
Order share vs dollar mix. [Call-attribution share](/manuals/northbeam-call-attribution-share) divides call-attributed orders by orders. Here you stack call $ over call $ + web $.
What NB MTA call-vs-web % should I invent?
None. Pull call-attributed $ and web-attributed $ from the same Northbeam MTA window.