Library · Traffic · How to run this
Northbeam catalog-vs-prospect skew is not retarget-vs-prospect
Take one Northbeam catalog-split book. Put catalog-path $ next to prospect / cold $ . Divide the absolute gap by prospect $. That is NB catalog-prospect gap %.
Pair: Catalog-vs-prospect gap under Traffic. Retarget twin: NB retarget-prospect. Search twin: NB search-social.
Catalog-split dollars
Catalog revenue $ — Northbeam dollars tagged catalog / product-feed paths on the named book.
Prospect revenue $ — Northbeam dollars tagged prospect / cold audience on that same book.
NB catalog-prospect gap % = |catalog − prospect| ÷ prospect × 100. When NB catalog-prospect gap % runs hot, fix catalog feed bids vs prospect maps — leave empty chips empty.
What not to do
Skip inventing NB catalog-prospect gap %. Skip loading retarget-vs-prospect CSVs into catalog/prospect boxes. Skip stuffing organic $ into the catalog field. Skip blending books when one Northbeam catalog-split owns the swing.
Related: Traffic, NB retarget-prospect, NB search-social, paid-vs-owned.
Procedure
- Type catalog revenue $ and prospect revenue $.
- Read NB catalog-prospect gap %.
- Reconcile catalog feed vs prospect when NB catalog-prospect gap % is material.
Failure modes
- Inventing NB catalog-prospect gap %.
- Pasting a retarget-vs-prospect CSV into catalog/prospect boxes.
- Folding organic $ into the catalog field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- NB catalog-prospect gap %
- |Catalog $ − Prospect $| ÷ Prospect $ × 100 on one Northbeam catalog-split book.
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FAQ
- Is this Northbeam retarget-vs-prospect gap?
- Catalog vs prospect split vs retarget vs prospect. [Retarget-vs-prospect gap](/manuals/northbeam-retarget-vs-prospect-gap) stays on retarget / prospect. Catalog / prospect dollars never leave this page.
- Is this Northbeam search-vs-social gap?
- Catalog vs prospect — not search vs social. [Search-vs-social gap](/manuals/northbeam-search-vs-social-gap) stacks search against social. Here you only compare catalog $ to prospect $.
- What NB catalog-prospect gap % should I invent?
- None. Pull catalog revenue $ and prospect revenue $ from the same Northbeam catalog-split book.