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Library · Traffic · How to run this

Northbeam streaming-TV credit vs feed credit is not search-social

How to run thisTraffic3 steps
CalculatorNorthbeam CTV-vs-social gap · Calculator lives in the articleOpen

Open one Northbeam streaming-TV panel. Take |CTV $ − feed $|. Divide by feed $. The readout is NB stream-feed gap %.

Pair: CTV-vs-social gap under Traffic. Search twin: NB search-social. Ownership twin: NB paid-owned.

Streaming-TV panel dollars

CTV revenue $ — Northbeam dollars tagged connected-TV / streaming on the named panel.

Feed revenue $ — Northbeam dollars tagged social-feed on that same panel.

NB stream-feed gap % = |CTV − feed| ÷ feed × 100. A fat NB stream-feed gap % usually means CTV maps disagree with feed bids — chase that fork; blank chips stay blank.

Hard stops

Do not invent NB stream-feed gap %. Do not drop a search-vs-social or paid-vs-owned export into these boxes. Do not stuff retarget $ into the CTV column. Do not blend panels when one campaign owns the skew.

See also: Traffic, NB search-social, NB paid-owned, retarget-prospect.

Procedure

  1. Type CTV revenue $ and feed revenue $.
  2. Read NB stream-feed gap %.
  3. Reconcile CTV vs feed maps when NB stream-feed gap % is material.

Failure modes

  • Inventing NB stream-feed gap %.
  • Pasting a search-vs-social or paid-vs-owned file into CTV/feed boxes.
  • Folding retarget $ into the CTV field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB stream-feed gap %
|CTV $ − Feed $| ÷ Feed $ × 100 on one Northbeam streaming-TV panel.

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FAQ

Is this Northbeam search-vs-social gap?
Streaming-TV vs feed dollars vs search vs social. [Search-vs-social gap](/manuals/northbeam-search-vs-social-gap) stays on search/social. CTV / feed dollars belong on this Northbeam streaming-TV panel.
Is this Northbeam paid-vs-owned gap?
Streaming-TV vs feed — not paid vs owned. [Paid-vs-owned gap](/manuals/northbeam-paid-vs-owned-gap) stacks paid media against owned. Here you only compare CTV $ to feed $.
What NB stream-feed gap % should I invent?
None. Pull CTV revenue $ and feed revenue $ from the same Northbeam streaming-TV panel.