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Library · Traffic · How to run this

Northbeam multi-touch $ is not Hyros multi-touch $

How to run thisTraffic3 steps
CalculatorNorthbeam multi-touch share · Calculator lives in the articleOpen

NB multi-touch % = path-stack attributed $ ÷ total attributed $ × 100 on one Northbeam path-stack cut.

Pair: Multi-touch share on Traffic. Hyros twin: multi-touch. Assisted twin: assisted share.

What you type

Multi-touch attributed $ — Dollars Northbeam tagged with more than one path touch in the cut.

Total attributed $ — All attributed dollars in that same Northbeam cut.

NB multi-touch % = path-stack $ ÷ total $ × 100. When the share looks off, re-check path windows — never invent an NB multi-touch chip.

What not to do

Never invent NB multi-touch %. Never paste a Hyros multi-touch export into Northbeam path-stack fields. Never fold assisted share or path-length ROAS into path-stack dollars. Never blend models when one channel owns the pile.

Related: Traffic, Hyros multi-touch, assisted share, path-length ROAS.

Procedure

  1. Type multi-touch attributed $ and total attributed $.
  2. Read NB multi-touch %.
  3. Re-check path windows when NB multi-touch % is material.

Failure modes

  • Inventing NB multi-touch %.
  • Dumping a Hyros multi-touch file into Northbeam multi-touch fields.
  • Folding Northbeam assisted share or path-length into multi-touch $.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB multi-touch %
Multi-touch attributed $ ÷ Total attributed $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Hyros multi-touch share?
Different attribution export. [Hyros multi-touch share](/manuals/hyros-multi-touch-share) reads Hyros multi-touch $. This door only scores Northbeam path-stack dollars ÷ total attributed $.
Is assisted share the same metric?
No. [Assisted share](/manuals/northbeam-assisted-share) is assisted attributed $ ÷ total. This page is multi-touch / path-stack attributed $ ÷ total.
Can I invent NB multi-touch %?
No. Pull path-stack dollars and total attributed $ from the same Northbeam path-stack cut.