Library · Traffic · How to run this
Northbeam new-vs-returning is not Triple Whale new-customer share
Put Northbeam new-customer $ over new $ + returning $. The quotient is new share %.
Pair: New-vs-returning share on Traffic. Other book: Triple Whale new-customer. Assist twin: assisted share.
What you type
New-customer $ — Northbeam dollars tagged new-customer in the named span.
Returning-customer $ — Northbeam dollars tagged returning in that same span.
New share % = new ÷ (new + returning) × 100. When new share % skews hard, revisit NC maps — never invent a new-share chip.
What not to do
Do not invent new share %. Do not drop a Triple Whale NC export into Northbeam fields. Do not treat assisted $ as new-customer $. Do not merge spans when one campaign owns the mix.
Related: Traffic, Triple Whale new-customer, assisted share, first-vs-last-touch.
Procedure
- Type new-customer $ and returning-customer $.
- Read new share %.
- Revisit NC maps when new share % is material.
Failure modes
- Inventing new share %.
- Dropping a Triple Whale NC export into Northbeam fields.
- Treating assisted $ as new-customer $.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- New-vs-returning share %
- New-customer $ ÷ (New-customer $ + Returning-customer $) × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Triple Whale new-customer share?
- Different attribution book. [New-customer share](/manuals/triple-whale-new-customer-share) puts NC $ over Triple Whale total. Here you put Northbeam new $ over new $ + returning $.
- Is this Northbeam assisted share?
- Sibling Northbeam grain. [Assisted share](/manuals/northbeam-assisted-share) is assisted credit. This page is new vs returning dollar mix.
- What new share % should I invent?
- None. Pull new-customer $ and returning-customer $ from the same Northbeam span.