Library · Traffic · How to run this
RedTrack tracker OS-route shelf is not Deluxe Ads publisher OS fence rail
Mount one RedTrack tracker OS-route shelf. Sum hits whose tracker OS tag misses the tracker OS route. Ratio that sum to hits the shelf scored. Scale by 100 for RT os-mismatch %. Deluxe Ads publisher OS fence rails, RedTrack tracker browser-route shelves, and tracker device-route shelves never land on this OS-route shelf.
Pair: OS-mismatch share under Traffic. Deluxe twin: DX os-mismatch. Browser twin: RT browser-mismatch.
Tracker OS-route fields
OS-mismatched conversions — RedTrack hits whose tracker OS tag misses the tracker OS route on the tracker OS-route shelf.
Conversions scored — RedTrack hits that shelf scored in the same tracker slice.
RT os-mismatch % = OS-mismatched conversions ÷ conversions scored × 100. When RT os-mismatch % swells, retune the tracker OS route on that shelf — blank chips stay blank.
Guardrails
Skip inventing RT os-mismatch %. Skip folding browser-route or device-route rows into the tracker-OS tally. Skip dumping Deluxe Ads publisher OS fence CSVs into RedTrack tracker boxes. Skip blending trackers when one RedTrack tracker OS-route shelf owns the reject pile.
Related: Traffic, DX os-mismatch, RT browser-mismatch, RT device-mismatch.
Procedure
- Type OS-mismatched conversions and conversions scored.
- Read RT os-mismatch %.
- Retune the tracker OS route when RT os-mismatch % swells.
Failure modes
- Inventing RT os-mismatch %.
- Folding browser-route or device-route rows into the OS tally.
- Pasting Deluxe Ads publisher OS fence CSVs into RedTrack tracker boxes.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RT os-mismatch %
- Tracker OS rejects ÷ scored hits × 100 on one RedTrack tracker OS-route shelf.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Deluxe Ads OS-mismatch share?
- RedTrack tracker OS-route shelf vs Deluxe Ads publisher OS fence rail. [OS-mismatch share](/manuals/deluxe-ads-os-mismatch-share) stays on Deluxe Ads. Tracker OS rejects / scored hits for RedTrack belong on this tracker shelf.
- Is this RedTrack browser-mismatch share?
- Tracker OS-route shelf vs tracker browser-route shelf. [Browser-mismatch share](/manuals/redtrack-browser-mismatch-share) ratios browser-route rejects. Here you only tally hits whose tracker OS tag misses the tracker OS route.
- What RT os-mismatch % should I invent?
- None. Pull tracker OS rejects and scored hits from the same RedTrack tracker OS-route shelf.