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Library · Traffic · How to run this

Rockerbox assist-vs-last fork is not assisted share

How to run thisTraffic3 steps
CalculatorRockerbox assisted-vs-last-touch gap · Calculator lives in the articleOpen

Net |assisted − last-touch| over last-touch for one Rockerbox path cut. That quotient is assist-fork %.

Pair: Assisted-vs-last-touch gap on Traffic. Mix twin: assisted share. Credit twin: first-vs-last.

What you type

Assisted revenue $ — Rockerbox path-assist attributed revenue for the cut.

Last-touch revenue $ — Rockerbox last-touch attributed revenue for that same cut.

Assist-fork % = |assisted − last-touch| ÷ last-touch × 100. Fat assist-fork % usually means assist rules vs last-click bidding — chase that path; never invent an assist-fork chip.

What not to do

Skip inventing assist-fork %. Skip dumping a Northbeam assisted file into Rockerbox fields. Skip folding first-click $ into the assisted field. Skip blending campaigns when one path owns the fork.

Related: Traffic, assisted share, first-vs-last, Hyros modeled-vs-platform.

Procedure

  1. Type assisted revenue $ and last-touch revenue $.
  2. Read assist-fork %.
  3. Chase assist rules vs last-click when assist-fork % is material.

Failure modes

  • Inventing assist-fork %.
  • Dumping a Northbeam assisted file into Rockerbox fields.
  • Folding first-click $ into the assisted field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

Assist-fork %
|Assisted revenue $ − last-touch revenue $| ÷ last-touch revenue $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Rockerbox assisted share?
Sibling Rockerbox door on mix, not fork. [Assisted share](/manuals/rockerbox-assisted-share) is path-assist $ ÷ book $. This page nets assisted $ against last-touch $.
Is this Rockerbox first-vs-last-touch gap?
Sibling Rockerbox credit fork on first vs last. [First-vs-last-touch gap](/manuals/rockerbox-first-vs-last-touch-gap) pits first-click $. Here you pit assisted path $ against last-touch $.
What assist-fork % should I invent?
None. Pull assisted revenue $ and last-touch revenue $ from the same Rockerbox path cut.