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Rockerbox path-credit payback stretch is not Northbeam MTA LTV

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CalculatorRockerbox LTV vs day-0 ROAS · Calculator lives in the articleOpen

Rockerbox path-credit can put multi-touch lifetime ROAS beside same-day path ROAS on a single credit window. The stretch between them is gap points. Type both figures from that window — nothing else.

Pair: LTV vs day-0 ROAS on Traffic. MTA twin: Northbeam LTV vs day-0. Pixel twin: Triple Whale LTV vs day-0.

What you type

LTV ROAS — Multi-touch lifetime / multi-cycle path-credit ROAS on the Rockerbox cohort.

Day-0 ROAS — Same-day path-credit ROAS on that credit window.

Gap points = LTV ROAS − day-0 ROAS. A wide stretch means the path-credit book is still collecting after day-0. A narrow stretch means day-0 already carries most of the return. Never invent a gap chip.

What not to do

Do not invent gap points. Do not drop a Northbeam MTA export, Triple Whale pixel book, or Hyros call-path file into Rockerbox boxes. Do not swap heaviest-path dollars from path-concentration for ROAS points. Do not blend a Rockerbox credit week with another attribution vendor's clock.

Related: Traffic, Northbeam LTV vs day-0, Triple Whale LTV vs day-0, path-concentration.

Procedure

  1. Type LTV ROAS and day-0 ROAS.
  2. Read gap points.
  3. Chase path-credit payback when the gap is wide.

Failure modes

  • Inventing gap points.
  • Pasting Triple Whale pixel or Northbeam MTA or Hyros call-path ROAS into Rockerbox boxes.
  • Swapping path-concentration dollars for ROAS points.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

Gap points
LTV ROAS − Day-0 ROAS.

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FAQ

Is this Northbeam LTV vs day-0 ROAS?
MTA modeled spend book vs path-credit journeys. [Northbeam LTV vs day-0 ROAS](/manuals/northbeam-ltv-vs-day0-roas) reads Northbeam MTA. Here both ROAS figures come from one Rockerbox path-credit window.
Is this Triple Whale LTV vs day-0 ROAS?
Pixel clocks vs path-credit clocks. [Triple Whale LTV vs day-0 ROAS](/manuals/triple-whale-ltv-vs-day0-roas) reads Triple Whale pixel books. This page stays on Rockerbox path-credit ROAS only.
What gap should I invent?
None. Take multi-touch lifetime ROAS and same-day path ROAS from one Rockerbox path-credit window.