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Library · Traffic · How to run this

Rockerbox journey-length ROAS is not Northbeam path-length ROAS

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CalculatorRockerbox path length vs ROAS · Calculator lives in the articleOpen

RB journey ROAS = revenue $ ÷ spend $ for one Rockerbox journey-length bucket. Type the avg touches so the bucket stays named.

Pair: Path length vs ROAS on Traffic. Northbeam twin: path length. Halo twin: halo gap.

What you type

Avg path length — Average touches for that Rockerbox journey bucket.

Revenue $ — Attributed revenue in that same journey bucket.

Spend $ — Spend allocated to that bucket in the same window.

RB journey ROAS = revenue ÷ spend. Compare short vs long journey buckets — never invent an RB journey ROAS chip.

What not to do

Do not invent RB journey ROAS. Do not mix all-path revenue into one journey bucket. Do not paste a Northbeam path export into Rockerbox journey fields. Do not ignore spend when revenue looks fat.

Related: Traffic, Northbeam path length, halo gap, assisted share.

Procedure

  1. Type avg path length, revenue $, and spend $.
  2. Read RB journey ROAS.
  3. Compare short vs long journey buckets when RB journey ROAS is the trusted book.

Failure modes

  • Inventing RB journey ROAS.
  • Dumping a Northbeam path-length bucket into Rockerbox journey fields.
  • Folding Rockerbox halo-vs-direct or assisted share into journey ROAS.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB journey ROAS
Revenue $ ÷ Spend $ for the typed Rockerbox journey-length bucket.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam path length vs ROAS?
Different attribution export. [Path length vs ROAS](/manuals/northbeam-path-length-vs-roas) is Northbeam path buckets. Here you only type Rockerbox journey-length revenue and spend.
Is this Rockerbox halo-vs-direct?
Sibling attribution door. [Halo-vs-direct gap](/manuals/rockerbox-halo-vs-direct) compares halo $ to direct $. This page is ROAS at a typed journey length.
What ROAS should I invent?
None. Type revenue and spend for that Rockerbox journey-length bucket from the attribution export.