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Triple Whale assisted share is not Northbeam assisted share
Put Triple Whale assisted $ over Triple Whale total attributed $. The quotient is assisted %.
Pair: Assisted share on Traffic. Other books: Northbeam assisted, Rockerbox assisted.
What you type
Assisted attributed $ — Triple Whale dollars tagged as assisted / multi-touch assist in the named span.
Total attributed $ — All Triple Whale attributed dollars in that same span.
Assisted % = assisted ÷ total × 100. When assisted % runs hot, revisit assist-path rules — never invent an assisted chip.
What not to do
Do not invent assisted %. Do not drop a Northbeam assisted export into Triple Whale fields. Do not treat paid-vs-organic share as assisted credit. Do not merge spans when one campaign owns the assist.
Related: Traffic, Northbeam assisted, paid-vs-organic, new-customer share.
Procedure
- Type assisted attributed $ and total attributed $.
- Read assisted %.
- Revisit assist-path rules when assisted % is material.
Failure modes
- Inventing assisted %.
- Dropping a Northbeam assisted export into Triple Whale fields.
- Treating paid-vs-organic share as assisted credit.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Assisted share %
- Assisted attributed $ ÷ Total attributed $ × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam assisted share?
- Different attribution book. [Assisted share](/manuals/northbeam-assisted-share) reads Northbeam. Here you only put Triple Whale assisted $ over Triple Whale total attributed $.
- Is this paid-vs-organic gap?
- Sibling Triple Whale cut. [Paid-vs-organic gap](/manuals/triple-whale-paid-vs-organic-gap) splits paid vs organic. This page is assisted credit inside Triple Whale.
- What assisted % should I invent?
- None. Pull assisted attributed $ and total attributed $ from the same Triple Whale span.