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Voluum offer compliance refuse is not Voluum network creative kill
Divide refused creatives by submitted on one Voluum compliance cut. That quotient is VL offer compliance reject %.
Pair: Creative-reject rate on Traffic. Kill twin: network kill. TUNE twin: TUNE compliance.
What you type
Creative rejects — Offer creatives Voluum refused inside the compliance cut.
Submitted — Creatives entered for review in that same Voluum compliance cut.
VL offer compliance reject % = creative rejects ÷ submitted × 100. A fat VL offer compliance reject % usually points at claim or brand friction on that offer — fix the creative; never invent a VL offer compliance reject chip.
What not to do
Do not invent VL offer compliance reject %. Do not paste TUNE or Digistore compliance rows into Voluum inputs. Do not fold network-kill marks or click-ID misses into this refuse rate. Do not average every offer when one creative desk owns the hole.
Related: Traffic, network kill, TUNE compliance, RedTrack compliance.
Procedure
- Type creative rejects and submitted.
- Read VL offer compliance reject %.
- Chase offer compliance guidelines when VL offer compliance reject % is material.
Failure modes
- Inventing VL offer compliance reject %.
- Pasting a TUNE or Digistore compliance file into Voluum seats.
- Folding network-kill marks into compliance rate.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- VL offer compliance reject %
- Creative rejects ÷ submitted × 100 on one Voluum offer compliance export.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Voluum creative-reject share?
- Kill mark vs compliance refuse. [Creative-reject share](/manuals/voluum-creative-reject-share) marks network creative kills before rotate. This page only divides compliance refuses by submitted.
- Is this TUNE creative-reject rate?
- Separate affiliate desk. [Creative-reject rate](/manuals/tune-creative-reject-rate) stays on TUNE. Voluum owns every count here.
- What VL offer compliance reject % should I invent?
- None. Pull refused creatives and submitted from the same Voluum compliance cut.