Library · Traffic · How to run this
Geo-rule miss is not geo bleed
Geo-rule misses ÷ clicks make miss %. Type both.
Pair: Geo-rule miss rate on Traffic. Bleed: offer geo bleed. Bots: bot-filter waste.
What you type
Geo-rule misses — clicks that failed or bypassed the written geo rule.
Clicks — clicks in that same tracker window.
Miss % = geo-rule misses ÷ clicks × 100. Fix geo routing when miss % is fat — do not invent a miss chip.
What not to do
Do not invent miss %. Do not mix bot filters into geo-rule misses. Do not treat lander A/B days as clicks. Do not average every campaign when one owns the hole.
Related: Traffic, offer geo bleed, bot-filter waste, offer URL fail.
Procedure
- Type geo-rule misses and clicks.
- Read miss %.
- Fix geo routing when miss % is material.
Failure modes
- Inventing miss %.
- Mixing bot filters into geo-rule misses.
- Treating lander A/B days as clicks.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Geo-rule miss %
- Geo-rule misses ÷ clicks × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this offer geo bleed?
- Sibling geo grain. [Offer geo bleed](/manuals/maxweb-offer-geo-bleed) is out-of-geo spend. This page is geo-rule misses ÷ clicks on Voluum.
- Is this bot-filter waste?
- Related tracker filter. [Bot-filter waste](/manuals/voluum-bot-filter-cost) is filtered clicks still billed. This page is geo-rule miss rate.
- What miss % should I invent?
- None. Type geo-rule misses and clicks from the same Voluum window.