Library · Traffic · How to run this
Voluum campaign language-route desk is not RedTrack tracker language-route shelf
Park one Voluum campaign language-route desk. Sum sales whose campaign language tag misses the campaign language route. Ratio that sum to sales the desk scored. Scale by 100 for VL language-mismatch %. RedTrack tracker language-route shelves, Voluum campaign OS-route desks, and campaign browser-route desks never land on this language-route desk.
Pair: Language-mismatch share under Traffic. RedTrack twin: RT language-mismatch. OS twin: VL os-mismatch.
Campaign language-route fields
Language-mismatched conversions — Voluum sales whose campaign language tag misses the campaign language route on the campaign language-route desk.
Conversions scored — Voluum sales that desk scored in the same campaign slice.
VL language-mismatch % = language-mismatched conversions ÷ conversions scored × 100. When VL language-mismatch % swells, retune the campaign language route on that desk — blank chips stay blank.
Hard stops
Skip inventing VL language-mismatch %. Skip folding OS-route or browser-route rows into the campaign-language tally. Skip dumping RedTrack tracker language CSVs into Voluum campaign boxes. Skip blending trackers when one Voluum campaign language-route desk owns the fail pile.
Related: Traffic, RT language-mismatch, VL os-mismatch, VL browser-mismatch.
Procedure
- Type language-mismatched conversions and conversions scored.
- Read VL language-mismatch %.
- Retune the campaign language route when VL language-mismatch % swells.
Failure modes
- Inventing VL language-mismatch %.
- Folding OS-route or browser-route rows into the language tally.
- Pasting RedTrack language-route sheets into Voluum campaign boxes.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- VL language-mismatch %
- Campaign language fails ÷ scored conversions × 100 on one Voluum campaign language-route desk.
Work with us — We run this job on your accounts. Services
FAQ
- Is this RedTrack language-mismatch share?
- Voluum campaign language-route desk vs RedTrack tracker language-route shelf. [Language-mismatch share](/manuals/redtrack-language-mismatch-share) stays on RedTrack. Campaign language fails / scored sales for Voluum belong on this campaign desk.
- Is this Voluum OS-mismatch share?
- Campaign language-route desk vs campaign OS-route desk. [OS-mismatch share](/manuals/voluum-os-mismatch-share) ratios OS-route fails. Here you only tally sales whose campaign language tag misses the campaign language route.
- What VL language-mismatch % should I invent?
- None. Pull campaign language fails and scored sales from the same Voluum campaign language-route desk.