Library · Traffic · How to run this
Voluum campaign-fire credit vs postback credit is not RedTrack browser-postback
Pull one Voluum campaign tracker cut. Campaign-fire credit can sit apart from postback credit. Absolute distance ÷ postback $ is VL campaign-fire gap %. RedTrack browser-postback boards never feed this cut.
Pair: Pixel-vs-postback gap on Traffic. Twin on RedTrack: RT browser-postback. Twin on misses: VL postback-miss.
Campaign tracker credit fields
Pixel revenue $ — Dollars Voluum credited from campaign / browser fires inside the tracker cut.
Postback revenue $ — Dollars Voluum credited from postback posts in that same cut.
VL campaign-fire gap % = |pixel − postback| ÷ postback × 100. Climbing VL campaign-fire gap % usually means Voluum lander wiring or postback endpoint drift — chase that campaign desk; blank chips stay blank.
Hard stops
Do not invent VL campaign-fire gap %. Do not dump miss-rate counts into dollar boxes. Do not label click-id misses as this gap. Do not paste RedTrack payout rows into Voluum fields. Do not average every offer when one Voluum campaign owns the skew.
Related: Traffic, RT browser-postback, VL postback-miss, VL approved-paid gap.
Procedure
- Type pixel revenue $ and postback revenue $.
- Read VL campaign-fire gap %.
- Chase lander/postback wiring when VL campaign-fire gap % is material.
Failure modes
- Inventing VL campaign-fire gap %.
- Dumping postback-miss or click-id-miss counts into dollar boxes.
- Folding RedTrack payout rows into Voluum boxes.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- VL campaign-fire gap %
- |Campaign-fire $ − Postback credit $| ÷ Postback credit $ × 100 on one Voluum campaign tracker cut.
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FAQ
- Is this RedTrack pixel-vs-postback gap?
- Voluum campaign tracker cut vs RedTrack tracker payout board. [Pixel-vs-postback gap](/manuals/redtrack-pixel-vs-postback-gap) stays on RedTrack. Campaign-fire / postback credit dollars belong here.
- Is this Voluum postback-miss share?
- Dollar skew vs silent miss rate. [Postback-miss share](/manuals/voluum-postback-miss-share) ratios never-landed fires. Here you only compare campaign-fire $ to postback credit $.
- What VL campaign-fire gap % should I invent?
- None. Type pixel $ and postback $ from the same Voluum campaign tracker cut window.