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Merchant KPI contribution scorecard
CalculatorMerchant KPI scorecardHow to read it
Type in the cells. This is a calculator.
ContributionSpendable
$20,200
20.0% of net · $16.83 / order · max CAC $24.05
Net revenue
$100,800
Ads
−$32,000
COGS + ship + fees + refunds
−$48,600
- Contribution %20.0%Contribution should sit above. 35% is a working target. 20% is a warning band.
- Refund rate6.0%Refund rate should sit below. 4% is a working cap. 8% is a warning band.
- Chargeback rate0.55%Chargeback rate should sit below. 0.75% is 75% of a common 1.00% program — confirm the contract.
- Approval rate91.0%Approval should sit above. 92 / 85 are inferred operating bands, not a published network rule.
This calculator sits in the KPIs article. Type the week. Do not paste Ads Manager revenue.
Net revenue here is settled AOV times orders. Then COGS, ads, ship, fees, and refunds come off.
Chargeback and approval flags use an above or below direction. The yellow lines are inferred operating bands. Confirm the live figures on your own books.
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