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Multi-touch vs last-click
CalculatorMulti-touch vs last-clickBack to article
Type multi-touch $, last-click $, and spend. We invent no gap %.
Gap %
Type multi-touch $, last-click $, and spend.
Type multi-touch $, last-click $, and spend. The tool shows gap % and both ROAS lines.
This is not a target. Pairing procedure: Multi-touch is not last-click. Topic: Traffic.
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