Library · Traffic · Calculator
Min ROAS from contribution
CalculatorMin ROAS from contributionBack to article
Type settled AOV, contribution $ per order, and a profit floor (0 if none). We do not fill a platform default ROAS.
Min ROAS
Type settled AOV, contribution $, and floor. Targeting 1.0× on thin contribution loses cash.
Type settled AOV, contribution $ per order, and a profit floor (0 if none). We do not fill a platform default. Cap bids at max CAC, not at Ads Manager’s 1.0× habit.
Pairing procedure: Set min ROAS from settled contribution. Topic: Traffic.
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