Library · Traffic · How to run this
Pending-to-approved lag is not conversion reject
Approved day minus pending day make lag days. Type pending day, approved day, and conversions.
Pair: Pending-to-approved lag on Traffic. Reject: conversion reject rate. Payout revision: payout revision rate.
What you type
Pending day — Day index when the Affise conversion entered pending.
Approved day — Day index when that conversion was approved.
Conversions — Conversions in that same pending-to-approved window.
Lag days = approved day − pending day. Chase QA / advertiser when lag days are fat — do not invent a lag chip.
What not to do
Do not invent lag days. Do not mix conversion rejects into pending lag. Do not treat payout revision as pending-to-approved lag. Do not average every offer when one owns the hole.
Related: Traffic, conversion reject rate, payout revision rate, approved-to-paid lag.
Procedure
- Type pending day, approved day, and conversions.
- Read lag days.
- Chase QA / advertiser when lag days are material.
Failure modes
- Inventing lag days.
- Mixing conversion rejects into pending lag.
- Treating payout revision as pending-to-approved lag.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Pending-to-approved lag days
- Approved day − pending day.
Work with us — We run this job on your accounts. Services
FAQ
- Is this conversion reject rate?
- Sibling Affise grain. [Conversion reject rate](/manuals/affise-conversion-reject-rate) is rejects ÷ conversions. This page is pending day to approved day.
- Is this approved-to-paid lag?
- Related payout clock. [Approved-to-paid lag](/manuals/tune-approved-to-paid-lag) is TUNE approval day to paid day. This page is Affise pending-to-approved lag.
- What lag days should I invent?
- None. Type pending day, approved day, and conversions from the same Affise window.