Library · Traffic · How to run this
Rejected conversions are not paid CPA
Rejected conversions do not pay CPA. Reject % = rejected ÷ total × 100. Type rejected and total conversions.
Pair: Conversion reject rate on Traffic. Click IDs: click-ID coverage. Dupes: duplicate lead waste.
What you type
Rejected — conversions the network / advertiser marked rejected in the window.
Total conversions — all posted conversions in the same window (approved + rejected + pending if you include them — stay consistent).
Reject % = rejected ÷ total × 100. Fix tracking or offer terms when reject % is material — do not invent a reject chip.
What not to do
Do not invent reject %. Do not mix click-ID gaps into rejects. Do not treat pending as rejected without a rule. Do not ignore one offer that owns the rejects.
Related: Traffic, click-ID coverage, duplicate lead waste, postback fail rate.
Procedure
- Type rejected and total conversions.
- Read reject %.
- Fix tracking or offer terms when reject % is material.
Failure modes
- Inventing reject %.
- Mixing click-ID gaps into rejects.
- Treating pending as rejected without a rule.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Conversion reject %
- Rejected conversions ÷ total posted conversions × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this click-ID coverage?
- Sibling affiliate book. [Click-ID coverage](/manuals/affiliate-clickid-coverage) is CRM sales missing click ID. This page is rejected ÷ total conversions on the network.
- Is this duplicate lead waste?
- Related waste. [Duplicate lead waste](/manuals/cake-duplicate-lead-rate) is dupe leads × CPA. This page is conversion rejects after post.
- What reject % should I invent?
- None. Type rejected and total conversions from the affiliate network for the same window.