Library · Traffic · How to run this
CRM sales without a click ID
Everflow-class click IDs stitch the sale to the partner. A CRM order without a click ID is a sale you cannot attribute or claw back cleanly. Type CRM orders and orders with click ID.
Pair: Click-ID coverage on Traffic. Dollar books: tracker vs CRM vs settled. Cap filled: affiliate cap vs CRM.
What you type
CRM orders in the sale window (unique paid orders).
Orders with click ID — same set, only those that carried a tracker click ID into the CRM / postback.
Coverage = with ID ÷ CRM orders. Fix landers and postbacks when coverage is the problem — do not invent a “good” %.
What not to do
Do not invent a match rate. Do not pay clawbacks from tracker-only rows when CRM has no click ID. Do not mix settled dollars into this count. Do not treat missing IDs as zero fraud.
Related: Traffic, tracker vs CRM vs settled, affiliate cap vs CRM, affiliate CB clawback.
Procedure
- Type CRM paid orders for the window.
- Type how many carried a click ID.
- Fix landers and postbacks when coverage is the hole.
Failure modes
- Inventing a match rate.
- Paying clawbacks from tracker-only rows.
- Mixing settled dollars into the coverage count.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Click ID
- Tracker stitch key on the sale. Without it, CRM sold cannot attribute or claw back cleanly.
Work with us — We run this job on your accounts. Services
FAQ
- Is this tracker vs CRM vs settled?
- Related books. [Tracker vs CRM vs settled](/manuals/tracker-vs-crm-vs-settled) compares dollar books. This page is only click-ID coverage on CRM orders.
- Is this affiliate cap vs CRM?
- No. [Affiliate cap vs CRM](/manuals/affiliate-cap-vs-crm) is cap filled while CRM still sells. This page is stitch coverage.
- What match rate is good?
- You type the counts. We invent no match chip.