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Library · Traffic · How to run this

Affise pixel credit vs postback credit is not postback-miss

How to run thisTraffic3 steps
CalculatorAffise pixel-vs-postback gap · Calculator lives in the articleOpen

On one Affise offer ledger, put pixel-credited conversion $ next to postback-credited conversion $. Divide the absolute gap by postback $. That skew is AF pixel-postback gap %.

Pair: Pixel-vs-postback gap on Traffic. Miss twin: AF postback-miss. Click twin: AF click-id miss.

Offer-ledger dollars

Pixel revenue $ — Affise conversion dollars stamped from pixel fires on the named offer ledger.

Postback revenue $ — Affise conversion dollars stamped from server postbacks on that same ledger.

AF pixel-postback gap % = |pixel − postback| ÷ postback × 100. When AF pixel-postback gap % swells, reconcile pixel placement vs postback wiring on that Affise offer — blank chips stay blank.

Guardrails

Never invent AF pixel-postback gap %. Never dump postback-miss counts into dollar boxes. Never fold click-ID holes into pixel $. Never paste Everflow pixel-fire miss rows into Affise fields. Never blend offers when one Affise partner owns the skew.

Related: Traffic, AF postback-miss, AF click-id miss, approved-paid gap.

Procedure

  1. Type pixel revenue $ and postback revenue $.
  2. Read AF pixel-postback gap %.
  3. Reconcile pixel vs postback wiring when AF pixel-postback gap % is material.

Failure modes

  • Inventing AF pixel-postback gap %.
  • Dumping postback-miss counts into dollar boxes.
  • Folding click-ID holes into pixel $.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

AF pixel-postback gap %
|Pixel $ − Postback $| ÷ Postback $ × 100 on one Affise offer ledger.

Work with us — We run this job on your accounts. Services

FAQ

Is this Affise postback-miss share?
Dollar skew vs silent miss rate. [Postback-miss share](/manuals/affise-postback-miss-share) ratios never-arrived posts. Here you only compare pixel $ to postback $.
Is this Affise click-id-miss share?
Pixel vs postback dollars — not click-ID holes. [Click-ID miss share](/manuals/affise-click-id-miss-share) ratios conversions missing click ID. Here you stack pixel $ against postback $.
What AF pixel-postback gap % should I invent?
None. Pull pixel revenue $ and postback revenue $ from the same Affise offer ledger.