Library · Traffic · How to run this
Click-ID miss is not duplicate conversion
Conversions missing click ID ÷ conversions make miss %. Type both.
Pair: Click-ID miss share on Traffic. Dupes: duplicate-conversion share. Clicks: click-ID coverage gap.
What you type
Conversions missing click ID — Affise conversions with no click ID in the window.
Conversions — Conversions in that same Affise window.
Miss % = conversions missing click ID ÷ conversions × 100. Fix postback / hop params when miss % is fat — do not invent a miss chip.
What not to do
Do not invent miss %. Do not fold duplicate conversions into miss counts. Do not treat RedTrack click gaps as Affise conversion miss. Do not average every offer when one owns the hole.
Related: Traffic, duplicate-conversion share, click-ID coverage gap, click ID collision.
Procedure
- Type conversions missing click ID and conversions.
- Read miss %.
- Fix postback / hop params when miss % is material.
Failure modes
- Inventing miss %.
- Folding duplicate conversions into miss counts.
- Treating RedTrack click gaps as Affise conversion miss.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Click-ID miss share %
- Conversions missing click ID ÷ conversions × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this duplicate-conversion share?
- Sibling Affise grain. [Duplicate-conversion share](/manuals/affise-duplicate-conversion-share) is dup conversions ÷ conversions. This page is conversions missing click ID ÷ conversions.
- Is this click-ID coverage gap?
- Related RedTrack click grain. [Click-ID coverage gap](/manuals/redtrack-click-id-coverage-gap) is clicks missing click ID. This page is Affise conversion click-ID miss share.
- What miss % should I invent?
- None. Type conversions missing click ID and conversions from the same Affise window.