Library · Traffic · How to run this
Click-ID coverage is not postback fail
Clicks missing click ID ÷ clicks make gap %. Type both.
Pair: Click-ID coverage gap on Traffic. Posts: postback fail rate. Collision: click-ID collision.
What you type
Clicks missing click ID — RedTrack clicks with no click ID in the window.
Clicks — Clicks in that same RedTrack window.
Gap % = clicks missing click ID ÷ clicks × 100. Fix lander / param pass when gap % is fat — do not invent a gap chip.
What not to do
Do not invent gap %. Do not mix postback fails into missing click IDs. Do not treat colliding IDs as missing IDs. Do not average every offer when one owns the hole.
Related: Traffic, postback fail rate, click-ID collision, lander-to-offer skew.
Procedure
- Type clicks missing click ID and clicks.
- Read gap %.
- Fix lander / param pass when gap % is material.
Failure modes
- Inventing gap %.
- Mixing postback fails into missing click IDs.
- Treating colliding IDs as missing IDs.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Click-ID coverage gap %
- Clicks missing click ID ÷ clicks × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this postback fail rate?
- Sibling RedTrack grain. [Postback fail rate](/manuals/redtrack-postback-fail-rate) prices failed posts × CPA. This page is clicks missing click ID ÷ clicks.
- Is this click-ID collision?
- Related tracker grain. [Click-ID collision](/manuals/everflow-click-id-collision) is colliding IDs. This page is RedTrack click-ID coverage gap.
- What gap % should I invent?
- None. Type clicks missing click ID and clicks from the same RedTrack window.