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Colliding click IDs can overpay CPA
Colliding or reused click IDs can credit conversions more than once. Type collisions and CPA $. Overpay $ = collisions x CPA.
Pair: Click ID collision on Traffic. Coverage: click-ID coverage. Hold: payout hold days.
What you type
Collisions - click IDs that reused or collided and still took a CPA credit in the window.
CPA $ - payout per credited conversion on those offers.
Overpay $ = collisions x CPA. Dedupe or rewrite postbacks when overpay is material - do not invent a collision chip.
What not to do
Do not invent a collision count. Do not treat missing click IDs as collisions. Do not fold payout hold into this overpay. Do not average every offer when one hop owns the reuse.
Related: Traffic, click-ID coverage, payout hold days, postback dedupe window.
Procedure
- Type colliding click-ID count.
- Type CPA $ per credit.
- Dedupe postbacks when overpay is material.
Failure modes
- Inventing a collision count.
- Treating missing click IDs as collisions.
- Folding payout hold into this overpay.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Click ID collision overpay $
- Colliding / reused click IDs × CPA $ credited.
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FAQ
- Is this click-ID coverage?
- Related affiliate job. [Click-ID coverage](/manuals/affiliate-clickid-coverage) is missing IDs on CRM sales. This page is colliding / reused IDs that over-credit CPA.
- Is this payout hold days?
- Related Everflow cash clock. [Payout hold days](/manuals/everflow-payout-hold-days) is hold vs clawback lag. This page is click-ID collision overpay $.
- What overpay should I invent?
- None. Type colliding click-ID count and CPA $ from the network export.