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Library · Traffic · How to run this

Affise SubID skew is not Everflow SubID skew

How to run thisTraffic3 steps
CalculatorAffise SubID-mismatch share · Calculator lives in the articleOpen

Divide SubID-mismatched conversions by conversions on one Affise window. That quotient is AF SubID mismatch %.

Pair: SubID-mismatch share on Traffic. Everflow twin: Everflow mismatch. Fraud twin: SubID fraud cut.

What you type

SubID mismatches — Affise conversions whose SubID failed to match the click in the window.

Conversions — Affise conversions in that same window.

AF SubID mismatch % = mismatched ÷ conversions × 100. Fat AF SubID mismatch % usually means a partner postback or landing param broke — chase that Affise seat; never invent an AF SubID mismatch chip.

What not to do

Do not invent AF SubID mismatch %. Do not paste an Everflow or MaxWeb SubID file into Affise fields. Do not fold creative-reject counts into mismatch. Do not average every offer when one partner owns the skew.

Related: Traffic, Everflow mismatch, SubID fraud cut, creative-reject.

Procedure

  1. Type SubID mismatches and conversions.
  2. Read AF SubID mismatch %.
  3. Chase partner postback / landing params when AF SubID mismatch % is material.

Failure modes

  • Inventing AF SubID mismatch %.
  • Pasting an Everflow or MaxWeb SubID file into Affise fields.
  • Folding creative-reject counts into mismatch.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

AF SubID mismatch %
SubID-mismatched conversions ÷ conversions × 100 on one Affise window.

Work with us — We run this job on your accounts. Services

FAQ

Is this Everflow SubID-mismatch share?
Different affiliate ledger. [SubID-mismatch share](/manuals/everflow-subid-mismatch-share) stays on Everflow. Mismatch counts never leave Affise here.
Is this MaxWeb SubID fraud cut?
Fraud dollars vs skew share. [SubID fraud cut](/manuals/maxweb-subid-fraud-cut) prices fraud $ vs spend. This page is Affise mismatched conversions ÷ conversions.
What AF SubID mismatch % should I invent?
None. Export SubID-mismatched conversions and conversions from the same Affise window.