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Turn settled AOV into a CPA cap
Max CPA from settled AOV × contribution % − floor is the affiliate/media cash cap when you already know contribution as a percent. It is not list price. It is not cost per add-to-cart.
Pair: AOV to max CPA calculator on Traffic. Line-by-line COGS and fees: max CAC. Min ROAS from contribution dollars: min ROAS.
How to read it
Type settled AOV, contribution % (after landed COGS, refunds, fees), and a profit floor (0 if none). Read max CPA. Negative means do not buy. MID capacity and stock cover still override the number.
What not to do
Do not paste list price. Do not bid the CPA on clicks. Do not ignore a dying MID while the cap looks fine.
Related: Traffic, max CAC, blended CAC.
Procedure
- Take settled AOV.
- Take contribution % from landed COGS, refunds, and fees.
- Subtract any floor.
- That CPA is the cap.
Failure modes
- Using list price instead of settled AOV.
- Contribution % from a hope, not the waterfall.
- Bidding CPA on clicks.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- CPA here
- Cash out per settled order. Same idea as max CAC. Not cost per add-to-cart.
Work with us — We run this job on your accounts. Services
FAQ
- Can I use list price as AOV?
- No. Type settled AOV. List price and pixel revenue are different numbers.
- Is this the same as max CAC?
- Same idea — cash you can pay per settled order. This page takes contribution as a percent of AOV. The max-CAC waterfall types COGS and fee lines.
- Can I bid this CPA on clicks?
- No. CPA here is cash out per settled order.