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BuyGoods offer-cut creative refuse is not BuyGoods creative-reject rate
Count creatives refused before go-live against creatives submitted on one BuyGoods offer cut. That ratio is BG refuse %.
Pair: Creative-reject share on Traffic. Rate twin: creative-reject rate. Hop twin: MaxWeb refuse.
What you type
Creative rejects — BuyGoods creatives refused in brand / compliance review on the offer cut before go-live.
Creatives submitted — Creatives submitted in that same BuyGoods offer cut.
BG refuse % = refused creatives ÷ creatives submitted × 100. A heavy BG refuse % usually means claim or landing guideline drift on that offer — rewrite those creatives; never invent a BG refuse chip.
What not to do
Skip inventing BG refuse %. Skip dumping a MaxWeb, CAKE, or Digistore refuse file into BuyGoods fields. Skip folding the compliance-window rate page counts or affiliate holds into this offer-cut share. Skip mixing offers when one affiliate owns the refuse pile.
Related: Traffic, creative-reject rate, MaxWeb refuse, affiliate-hold.
Procedure
- Type creative rejects and creatives submitted.
- Read BG refuse %.
- Rewrite creatives when BG refuse % is material.
Failure modes
- Inventing BG refuse %.
- Dumping a MaxWeb, CAKE, or Digistore refuse file into BuyGoods fields.
- Folding the compliance-window rate page counts into this offer-cut share.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- BG refuse %
- Creative rejects ÷ Creatives submitted × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this BuyGoods creative-reject rate?
- Sibling BuyGoods door. [Creative-reject rate](/manuals/buygoods-creative-reject-rate) uses the compliance window disapproval grain. This page is refused creatives ÷ creatives submitted on one offer cut (share family).
- Is this MaxWeb creative-reject share?
- Different affiliate book. [Creative-reject share](/manuals/maxweb-creative-reject-share) reads MaxWeb refuses. Here both counts stay on one BuyGoods offer cut.
- What BG refuse % should I invent?
- None. Pull refused creatives and creatives submitted from the same BuyGoods offer cut.