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MaxWeb creative refuse is not CAKE creative reject
Divide refused creatives by creatives submitted in one MaxWeb offer cut. That ratio is refuse %.
Pair: Creative-reject share on Traffic. CAKE twin: creative reject. Hold twin: payout-hold.
What you type
Creative rejects — MaxWeb creatives refused in compliance / brand review in the offer cut.
Creatives submitted — Creatives submitted in that same MaxWeb offer cut.
Refuse % = refused creatives ÷ creatives submitted × 100. Fat refuse % usually means guideline drift — chase creative rules; never invent a refuse chip.
What not to do
Skip inventing refuse %. Skip dumping a CAKE or Deluxe reject file into MaxWeb fields. Skip treating payout holds as creative refuses. Skip mixing offers when one affiliate owns the refuse pile.
Related: Traffic, creative reject, payout-hold, geo-bleed.
Procedure
- Type creative rejects and creatives submitted.
- Read reject %.
- Chase creative guidelines when reject % is material.
Failure modes
- Inventing reject %.
- Dumping a CAKE or Deluxe reject file into MaxWeb fields.
- Treating payout holds as creative rejects.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Creative-reject share %
- Creative rejects ÷ Creatives submitted × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this CAKE creative reject rate?
- Different affiliate book. [Creative reject rate](/manuals/cake-creative-reject-rate) reads CAKE. Here you only divide MaxWeb refused creatives by creatives submitted.
- Is this MaxWeb payout-hold share?
- Sibling MaxWeb door. [Payout-hold share](/manuals/maxweb-payout-hold-share) is held payouts. This page is creative refuses ÷ creatives submitted.
- What refuse % should I invent?
- None. Pull refused creatives and creatives submitted from the same MaxWeb offer cut.