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Creative reject is not lead quality
Creative rejects ÷ submitted make reject %. Type both.
Pair: Creative reject rate on Traffic. Quality: lead quality cut. Dupes: duplicate lead waste.
What you type
Creative rejects — creatives rejected in compliance / brand review.
Submitted — creatives submitted in that same window.
Reject % = creative rejects ÷ submitted × 100. Fix creative guidelines when reject % is fat — do not invent a reject chip.
What not to do
Do not invent reject %. Do not mix lead quality rejects into creative counts. Do not treat cap exhaustion as submissions. Do not average every offer when one owns the hole.
Related: Traffic, lead quality cut, duplicate lead waste, lead-cap exhaustion.
Procedure
- Type creative rejects and submitted.
- Read reject %.
- Fix creative guidelines when reject % is material.
Failure modes
- Inventing reject %.
- Mixing lead quality rejects into creative counts.
- Treating cap exhaustion as submissions.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Creative reject %
- Creative rejects ÷ submitted × 100.
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FAQ
- Is this lead quality cut?
- Sibling CAKE cut. [Lead quality cut](/manuals/cake-lead-quality-cut) is quality rejects × spend. This page is creative rejects ÷ submitted.
- Is this duplicate lead waste?
- Related affiliate waste. [Duplicate lead waste](/manuals/cake-duplicate-lead-rate) is duplicate leads × CPA. This page is creative reject rate.
- What reject % should I invent?
- None. Type creative rejects and submitted from the same CAKE window.