Library · Traffic · How to run this
Quality rejects still burned the spend
Quality rejects still burned a share of spend. Waste $ = spend × (rejected ÷ total). Type rejected, total leads, and spend $.
Pair: Lead quality cut on Traffic. Dupes: duplicate lead waste. Caps: lead-cap exhaustion.
What you type
Rejected leads — leads cut for quality / invalid / buyer reject in the window.
Total leads — all leads in that same cohort.
Spend $ — media / affiliate spend allocated to that cohort.
Waste $ = spend × reject share. CutPct = rejected ÷ total × 100. Fix sources when waste $ is fat — do not invent a waste chip.
What not to do
Do not invent waste $. Do not mix cap leftovers into quality rejects. Do not treat pending as rejected without a rule. Do not blend all offers into one spend row when one owns the cut.
Related: Traffic, duplicate lead waste, lead-cap exhaustion, conversion reject rate.
Procedure
- Type rejected leads, total leads, and spend $.
- Read waste $.
- Fix sources when waste $ is material.
Failure modes
- Inventing waste $.
- Mixing cap leftovers into quality rejects.
- Treating pending as rejected without a rule.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Lead quality waste $
- Cohort spend × (quality-rejected leads ÷ total leads).
Work with us — We run this job on your accounts. Services
FAQ
- Is this duplicate lead waste?
- Sibling lead waste. [Duplicate lead waste](/manuals/cake-duplicate-lead-rate) is dupes × CPA. This page is quality rejects × spend share → waste $.
- Is this lead-cap exhaustion?
- Related cap. [Lead-cap exhaustion](/manuals/cake-lead-cap-exhaustion) is unmet demand $ when the cap fills. This page is reject share of typed spend.
- What waste $ should I invent?
- None. Type rejected leads, total leads, and spend $ for the same cohort window.