Skip to article
ecomservices.io
Traffic · How to run this
TargetsCalculatorContributionNot on this page yetPlatformsCalculatorTrackersCalculatorAudiencesNot on this page yetLandingsCalculatorAttributionCalculatorAffiliatesCalculatorPacingNot on this page yetOptimisationCalculatorImplementationNot on this page yet

Library · Traffic · How to run this

BuyGoods SubID skew is not Affise SubID skew

How to run thisTraffic3 steps
CalculatorBuyGoods SubID-mismatch share · Calculator lives in the articleOpen

Weight mismatched conversions by conversions on one BuyGoods partner window. That weight is BG SubID mismatch %.

Pair: SubID-mismatch share on Traffic. Affise twin: Affise mismatch. Everflow twin: Everflow mismatch.

What you type

SubID mismatches — BuyGoods conversions whose SubID did not match the click in the partner window.

Conversions — BuyGoods conversions booked in that same partner window.

BG SubID mismatch % = mismatched ÷ conversions × 100. A fat BG SubID mismatch % usually means a postback or landing param broke on that partner — fix the BuyGoods seat; never invent a BG SubID mismatch chip.

What not to do

Never invent BG SubID mismatch %. Never load Affise or Everflow SubID rows into BuyGoods inputs. Never fold postback-reject share into mismatch. Never average every offer when one partner owns the skew.

Related: Traffic, Affise mismatch, Everflow mismatch, postback-reject.

Procedure

  1. Type SubID mismatches and conversions.
  2. Read BG SubID mismatch %.
  3. Chase partner postback / landing params when BG SubID mismatch % is material.

Failure modes

  • Inventing BG SubID mismatch %.
  • Pasting an Affise or Everflow SubID file into BuyGoods fields.
  • Folding postback-reject counts into mismatch.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

BG SubID mismatch %
SubID-mismatched conversions ÷ conversions × 100 on one BuyGoods window.

Work with us — We run this job on your accounts. Services

FAQ

Is this Affise SubID-mismatch share?
Partner ledger vs Affise. [SubID-mismatch share](/manuals/affise-subid-mismatch-share) stays on Affise. Mismatch counts never leave BuyGoods here.
Is this Everflow SubID-mismatch share?
Network book vs BuyGoods. [SubID-mismatch share](/manuals/everflow-subid-mismatch-share) stays on Everflow. BuyGoods owns every count here.
What BG SubID mismatch % should I invent?
None. Pull mismatched conversions and conversions from the same BuyGoods partner window.