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CAKE advertiser pay clock is not BuyGoods cash-post
Grab one CAKE advertiser settlement export. Mark the payout date. Subtract the approval date. That span is CK approved-paid lag days. Pin approvals beside the span so volume stays honest.
Pair: Approved-to-paid lag on Traffic. BuyGoods twin: BG approved-paid. Hold twin: payout hold share.
Settlement export columns
Approval date — Day CAKE flipped the conversion to approved on the settlement export.
Payout date — Day cash posted for that conversion on the same export.
Approvals — Conversions on that CAKE approval→payout slice.
CK approved-paid lag days = payout date − approval date. Rising CK approved-paid lag days means chase the CAKE settlement desk — blank chips stay blank.
What not to do
Skip inventing CK approved-paid lag days. Skip dropping hold-mix tallies into approval/payout boxes. Skip pasting BuyGoods cash-post CSVs into CAKE fields. Skip fusing offers when one CAKE advertiser owns the settlement export.
Related: Traffic, BG approved-paid, payout hold share, pending-to-approved.
Procedure
- Type approved day, paid day, and approvals.
- Read CK approved-paid lag days.
- Chase advertiser pay cadence when CK approved-paid lag days are material.
Failure modes
- Inventing CK approved-paid lag days.
- Dumping payout-hold mix into approve/pay boxes.
- Folding BuyGoods cash-post rows into CAKE boxes.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- CK approved-paid lag days
- Paid day − approved day on one CAKE advertiser pay ledger.
Work with us — We run this job on your accounts. Services
FAQ
- Is this BuyGoods approved-to-paid lag?
- CAKE advertiser settlement export vs BuyGoods cash-post book. [Approved-to-paid lag](/manuals/buygoods-approved-to-paid-lag) stays on BuyGoods. Approval / payout dates never leave CAKE here.
- Is this CAKE payout hold share?
- Pay-clock wait vs hold mix. [Payout hold share](/manuals/cake-payout-hold-share) ratios held payouts. Here you only measure payout date minus approval date on approvals.
- What CK approved-paid lag days should I invent?
- None. Source approval date, payout date, and approvals from the same CAKE advertiser settlement export.