Library · Traffic · How to run this
CAKE lead-approval clock is not BuyGoods hold window
Open one CAKE lead-approval export. Read the approved stamp. Subtract the pending stamp. That day gap is CK pending-approved lag days. Keep conversions beside the gap so volume stays honest.
Pair: Pending-to-approved lag on Traffic. BuyGoods twin: BuyGoods pending-approved. Sale twin: lead-to-sale lag.
Lead-approval columns
Pending stamp — Calendar day CAKE parked the conversion / lead as pending.
Approved stamp — Calendar day that lead cleared to approved.
Conversions — CAKE conversions on that pending-to-approved lead-approval export.
CK pending-approved lag days = approved stamp − pending stamp. When CK pending-approved lag days climb, chase advertiser review on that CAKE offer — blank chips stay blank.
Stops
Never invent CK pending-approved lag days. Never dump lead-cap exhaustion rows into pending/approved stamps. Never paste BuyGoods hold CSVs into CAKE fields. Never fuse offers when one CAKE advertiser owns the pending pile.
Related: Traffic, BuyGoods pending-approved, lead-to-sale lag, lead-cap exhaustion.
Procedure
- Type pending day, approved day, and conversions.
- Read CK pending-approved lag days.
- Chase advertiser review when CK pending-approved lag days are material.
Failure modes
- Inventing CK pending-approved lag days.
- Dumping lead-cap exhaustion rows into pending/approved boxes.
- Folding BuyGoods hold rows into CAKE boxes.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- CK pending-approved lag days
- Approved day − pending day on one CAKE lead-approval export.
Work with us — We run this job on your accounts. Services
FAQ
- Is this BuyGoods pending-to-approved lag?
- CAKE lead-approval export vs BuyGoods conversion-hold. [Pending-to-approved lag](/manuals/buygoods-pending-to-approved-lag) stays on BuyGoods. Pending / approved stamps never leave CAKE here.
- Is this CAKE lead-to-sale lag?
- Approval clock vs sale clock. [Lead-to-sale lag](/manuals/cake-lead-to-sale-lag) scores sale day against lead day. Here you only score approved − pending on conversions.
- What CK pending-approved lag days should I invent?
- None. Source pending stamp, approved stamp, and conversions from the same CAKE lead-approval export.