Library · Traffic · How to run this
CAKE sale replay is not Voluum duplicate conversion
Divide replayed sales by CAKE conversions in one offer cut. That ratio is replay %.
Pair: Duplicate-conversion share on Traffic. Voluum twin: duplicate-conversion. Lead twin: duplicate lead waste.
What you type
Duplicate conversions — CAKE sales marked replay / duplicate in the offer cut.
Conversions — CAKE conversions in that same offer cut.
Replay % = replayed sales ÷ conversions × 100. Fat replay % usually means postback fire twice or click reuse — chase those hops; never invent a replay chip.
What not to do
Skip inventing replay %. Skip dumping a Voluum or ClickBank dup file into CAKE fields. Skip treating creative rejects as sale replays. Skip mixing offers when one affiliate owns the replay.
Related: Traffic, duplicate-conversion, duplicate lead waste, creative reject rate.
Procedure
- Type duplicate conversions and conversions.
- Read dup %.
- Chase postback replay when dup % is material.
Failure modes
- Inventing dup %.
- Dumping a Voluum or ClickBank dup file into CAKE fields.
- Treating creative rejects as sale replays.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Duplicate-conversion share %
- Duplicate conversions ÷ Conversions × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Voluum duplicate-conversion share?
- Different tracker ledger. [Duplicate-conversion share](/manuals/voluum-duplicate-conversion-share) reads Voluum. Here you only divide CAKE replayed sales by CAKE conversions.
- Is this CAKE duplicate lead waste?
- Sibling CAKE door. [Duplicate lead waste](/manuals/cake-duplicate-lead-rate) prices duplicate leads × CPA. This page is sale-side replays ÷ conversions.
- What replay % should I invent?
- None. Pull replayed sales and conversions from the same CAKE offer cut.