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Library · Traffic · How to run this

Deluxe Ads network click-ID blank is not Digistore24 marketplace blank

How to run thisTraffic3 steps
CalculatorDeluxe Ads click-ID miss share · Calculator lives in the articleOpen

Count conversions that settled with no click ID against Deluxe Ads conversions on one network cut. That ratio is DA click-id-miss %.

Pair: Click-ID miss share on Traffic. Marketplace twin: Digistore24 blank. Fill twin: daypart fill.

What you type

Conversions missing click ID — Deluxe Ads conversions that settled after the publisher redirect with an empty click-ID field in the network cut.

Conversions — Deluxe Ads conversions in that same network cut.

DA click-id-miss % = conversions missing click ID ÷ conversions × 100. A heavy DA click-id-miss % usually means a publisher redirect that strips the ID before sale — fix that redirect before you trust network EPC. Never invent a DA click-id-miss chip.

What not to do

Skip inventing DA click-id-miss %. Skip dumping a Digistore24 vendor blank file or MaxWeb subID export into Deluxe Ads fields. Skip folding daypart-fill dollars or payout clawbacks into blank-ID counts. Skip averaging every publisher when one redirect owns the hole.

Related: Traffic, Digistore24 blank, MaxWeb subID blank, daypart fill.

Procedure

  1. Type conversions missing click ID and conversions.
  2. Read DA click-id-miss %.
  3. Chase publisher hop params when DA click-id-miss % is material.

Failure modes

  • Inventing DA click-id-miss %.
  • Loading a Digistore24 marketplace or MaxWeb subID file into Deluxe Ads fields.
  • Folding payout clawbacks into blank-ID counts.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

DA click-id-miss %
Conversions missing click ID ÷ Conversions × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Digistore click-ID miss share?
Marketplace vendor ledger vs network publisher redirect. [Click-ID miss share](/manuals/digistore-click-id-miss-share) divides Digistore24 vendor blanks. Here both counts stay on one Deluxe Ads network cut.
Is this Deluxe Ads daypart-fill gap?
Fill dollars vs blank IDs. [Daypart fill](/manuals/deluxe-ads-daypart-fill) tracks scheduled fill vs booked. This page only scores conversions that settled with no click ID.
What DA click-id-miss % should I invent?
None. Pull blank-ID conversions and total conversions from the same Deluxe Ads network cut.