Library · Traffic · How to run this
Geo bleed is not offer geo bleed spend
Out-of-geo conversions ÷ conversions make bleed %. Type both.
Pair: Geo-bleed share on Traffic. Spend: offer geo bleed. Pending: pending-payout share.
What you type
Out-of-geo conversions — Deluxe Ads conversions outside the written offer geo in the window.
Conversions — Conversions in that same Deluxe Ads window.
Bleed % = out-of-geo conversions ÷ conversions × 100. Tighten geo rules when bleed % is fat — do not invent a bleed chip.
What not to do
Do not invent bleed %. Do not fold MaxWeb click spend into conversion counts. Do not treat pending payout as geo bleed. Do not average every offer when one owns the hole.
Related: Traffic, offer geo bleed, pending-payout share, geo-rule miss rate.
Procedure
- Type out-of-geo conversions and conversions.
- Read bleed %.
- Tighten geo rules when bleed % is material.
Failure modes
- Inventing bleed %.
- Folding MaxWeb click spend into conversion counts.
- Treating pending payout as geo bleed.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Geo-bleed share %
- Out-of-geo conversions ÷ conversions × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this offer geo bleed?
- Related MaxWeb spend grain. [Offer geo bleed](/manuals/maxweb-offer-geo-bleed) prices out-of-geo click spend. This page is out-of-geo conversions ÷ conversions.
- Is this pending-payout share?
- Sibling Deluxe Ads book. [Pending-payout share](/manuals/deluxe-ads-pending-payout-share) is pending $. This page is Deluxe Ads geo-bleed share.
- What bleed % should I invent?
- None. Type out-of-geo conversions and conversions from the same Deluxe Ads window.