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Library · Traffic · How to run this

Deluxe media-shelf freeze is not BuyGoods network-park

How to run thisTraffic3 steps
CalculatorDeluxe Ads offer-pause share · Calculator lives in the articleOpen

Score shelf-frozen media offers against live media offers on one Deluxe Ads publisher shelf. That score is DX shelf-freeze %.

Pair: Offer-pause share on Traffic. BuyGoods twin: network-park. Creative twin: creative-reject.

What you type

Offers paused — Deluxe Ads media offers frozen on a publisher / daypart shelf in the cut.

Active offers — Live media offers on that same Deluxe Ads publisher shelf.

DX shelf-freeze % = offers paused ÷ active offers × 100. Fat DX shelf-freeze % usually means publisher / daypart choke on that shelf — chase that inventory lane; never invent a DX shelf-freeze chip.

What not to do

Skip inventing DX shelf-freeze %. Skip pasting a BuyGoods network-park or Voluum campaign-park export into Deluxe publisher-shelf fields. Skip folding creative-reject or payout-hold counts into shelf freezes. Skip blending every publisher when one shelf owns the freeze pile.

Related: Traffic, BuyGoods network-park, creative-reject, payout-hold.

Procedure

  1. Type offers paused and active offers.
  2. Read DX shelf-freeze %.
  3. Retune publisher / daypart shelves when DX shelf-freeze % is material.

Failure modes

  • Inventing DX shelf-freeze %.
  • Pasting a BuyGoods network-park or Voluum campaign-park export into Deluxe publisher-shelf fields.
  • Folding Deluxe creative-reject or payout-hold counts into shelf freezes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

DX shelf-freeze %
Offers paused ÷ Active offers × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this BuyGoods offer-pause share?
Different affiliate ledger. [Offer-pause share](/manuals/buygoods-offer-pause-share) parks BuyGoods network SKUs. Here you only score Deluxe Ads shelf-frozen media offers against Deluxe live media offers.
Is this Deluxe Ads creative-reject rate?
Sibling Deluxe door on creative kills, not shelf freezes. [Creative-reject rate](/manuals/deluxe-ads-creative-reject-rate) is rejects ÷ submitted. This page is shelf-frozen offers ÷ live media offers.
What DX shelf-freeze % should I invent?
None. Pull offers paused and active offers from the same Deluxe Ads publisher shelf.