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Deluxe Ads creative reject is not CAKE creative reject
Open one Deluxe Ads cut. Put creative rejects over submitted creatives. That is the reject %.
Pair: Creative-reject rate on Traffic. CAKE: creative reject rate. BuyGoods: creative-reject rate.
What you type
Creative rejects — Deluxe Ads creatives disapproved / rejected in the cut.
Submitted creatives — Creatives submitted in that same Deluxe Ads cut.
Reject % = creative rejects ÷ submitted creatives × 100. When reject % is fat, fix claim / offer copy — never type a fake reject %.
What not to do
Skip inventing a reject %. Skip dumping a CAKE or BuyGoods CSV into the Deluxe fields. Skip treating geo-bleed as creative reject. Skip blending offers when one offer owns the skew.
Related: Traffic, creative reject rate, creative-reject rate, geo-bleed share.
Procedure
- Type creative rejects and submitted creatives.
- Read reject %.
- Fix claim / offer copy when reject % is material.
Failure modes
- Inventing reject %.
- Dumping CAKE or BuyGoods CSV into Deluxe fields.
- Treating geo-bleed as creative reject.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Creative-reject rate %
- Creative rejects ÷ submitted creatives × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this CAKE creative reject rate?
- Different network export. [Creative reject rate](/manuals/cake-creative-reject-rate) reads CAKE. Here you type Deluxe Ads creative rejects over submitted creatives.
- Is this BuyGoods creative-reject rate?
- Sibling network grain. [Creative-reject rate](/manuals/buygoods-creative-reject-rate) is BuyGoods. This page is Deluxe Ads creative-reject rate.
- What reject % should I invent?
- None. Pull creative rejects and submitted creatives from the same Deluxe Ads cut.