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Digistore24 pixel credit vs postback credit is not Deluxe Ads publisher-pay
Pull one Digistore24 marketplace hop ledger. Browser fire dollars can sit apart from S2S post dollars. Absolute distance ÷ postback $ is DS pixel-postback gap %. Deluxe Ads publisher-pay never feeds this marketplace hop cut.
Pair: Pixel-vs-postback gap on Traffic. Twin on Deluxe Ads: DA pixel-postback. Twin on misses: DS postback-miss.
Marketplace hop credit fields
Pixel revenue $ — Dollars Digistore24 credited from browser fires inside the marketplace hop window.
Postback revenue $ — Dollars Digistore24 credited from S2S posts in that same window.
DS pixel-postback gap % = |pixel − postback| ÷ postback × 100. Climbing DS pixel-postback gap % usually means Digistore24 thank-you pixel placement or S2S endpoint drift — chase that marketplace seat; blank chips stay blank.
Hard stops
Do not invent DS pixel-postback gap %. Do not dump miss-rate counts into dollar boxes. Do not label click-id misses as this gap. Do not paste Deluxe Ads publisher-pay rows into Digistore24 fields. Do not average every offer when one Digistore24 marketplace owns the skew.
Related: Traffic, DA pixel-postback, DS postback-miss, DS approved-paid gap.
Procedure
- Type pixel revenue $ and postback revenue $.
- Read DS pixel-postback gap %.
- Chase pixel/postback placement when DS pixel-postback gap % is material.
Failure modes
- Inventing DS pixel-postback gap %.
- Dumping postback-miss or click-id-miss counts into dollar boxes.
- Folding Deluxe Ads publisher-pay rows into Digistore24 boxes.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- DS pixel-postback gap %
- |Pixel $ − Postback $| ÷ Postback $ × 100 on one Digistore24 marketplace hop ledger.
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FAQ
- Is this Deluxe Ads pixel-vs-postback gap?
- Digistore24 marketplace hop ledger vs Deluxe Ads publisher-pay export. [Pixel-vs-postback gap](/manuals/deluxe-ads-pixel-vs-postback-gap) stays on Deluxe Ads. Marketplace hop pixel / postback dollars belong here.
- Is this Digistore24 postback-miss share?
- Dollar skew vs silent miss rate. [Postback-miss share](/manuals/digistore-postback-miss-share) ratios never-arrived posts. Here you only compare marketplace hop pixel $ to postback $.
- What DS pixel-postback gap % should I invent?
- None. Type pixel $ and postback $ from the same Digistore24 marketplace hop ledger window.